Debenhams Launches Ultimate App For Shoppers On The Move
Debenhams has launched the ideal mobile app for shoppers

LONDON, ENGLAND, October 13, 2010 /24-7PressRelease/ -- Debenhams has announced the launch of the ultimate app for the professional shopper.

Time-poor consumers can now shop with Debenhams directly from their mobile whether on the morning commute or waiting for friends at the pub.

Even the Saturday shopping excursion is transformed by the Debenhams mobile app, saving customers both time and money. The innovative 'Barcode Scanner', the first by a high street retailer, uses the phone's camera to snap product barcodes, automatically checking pricing and reviews. Buying via the app avoids queuing and means products can also be saved for a post-payday splurge.

Simon Forster, Online Trading Director for Debenhams said: "This is the app that every shopper has yearned for. Acting as a pocket personal shopper, downloading the Debenhams app means that getting lost, not being able to find your size and having to carry heavy bags home are pitfalls of shopping trips past.

"The ultimate shopping companion whether at home, on the bus or pounding the pavements, this is the app that could put Trinny and Susannah out of business."

Customers no longer have to scroll endlessly through reams of products online. The app's personalised 'My Debenhams' tab narrows down the selection of items displayed by type, brand, colour, price and size.

The 'Wish List' and 'Gift List' features have been designed to help shoppers cope with their shopping, particularly in the run-up to Christmas. Savvy users can email friends and family with their very own wish list of gifts created by scanning products in store or selecting via the app.

They can also organise their own shopping by using the gift list tab to allocate products to friends and family in their address book.

To help locate that perfect gift, the app will also feature a 'Christmas' section, identifying gifts for her and for him to solve even the most difficult to-buy-for conundrums.

Forster added: "Come Christmas, the Debenhams app will transform the on-the-go shopping experience, enabling customers to manage their purchases wherever and whenever they want at the busiest time of the year."

'Store Finder' is the shopping sat-nav, using GPS technology to help customers navigate the high street, locating their nearest Debenhams store as well as linking to Google maps to provide directions. Store contact details, opening hours, facilities and a floor guide are also available.

Debenhams is exploring further mobile developments for the near future.

Press Release Contact Information:

Ruth Attridge
Debenhams 
PR Manager
33 Wigmore Street
London, England
UK W1U 1QX
Voice: 0207 529 0172