Zippo Selects Jagged Peak's eCommerce Platform
World-renowned brand to provide a more personal online experience for customers.

TAMPA, FL, September 15, 2010 /24-7PressRelease/ -- Jagged Peak Inc., a leading provider of enterprise class eCommerce and supply chain solutions, announced today that Zippo Manufacturing Company, the maker of the iconic Zippo lighter, has chosen Jagged Peak's eCommerce Platform to grow its online business.

With a broad and loyal customer base, the management team at Zippo was seeking an eCommerce partner that could power a relevant and personalized shopping experience on the company's retail site. "Zippo.com is much more than a sales vehicle; it's a destination site with a rich user experience that puts consumers in touch with the brand," said Kathleen Jones, Retail Marketing Manager, Zippo. "After a thorough evaluation of eCommerce solutions, we selected Jagged Peak's EDGE platform because it provides us with a strong, scalable foundation for our growing eCommerce business, which will allow us to provide the highest levels of value and satisfaction to our customers."

Jagged Peak's EDGE Platform is designed with all the tools and functionality needed to drive growth in the eCommerce channel and streamline and automate business operations. The EDGE platform will give Zippo complete control over its brand, while empowering non-technical users the ability to easily update products, manage orders, and efficiently capitalize on merchandising opportunities to create personalized experiences for customers. The new Zippo site will deliver a much more engaging experience for customers and will guide them to items of interest and relevant recommendations and advice so as to generate a higher conversion of visitors to buyers. New features on Zippo.com will include enhanced personalization features with the ability to customize Zippo lighters with engraving and digital printing.

"We are delighted to be working with Zippo Manufacturing Company to help them launch this exciting new business initiative," said Jagged Peak CEO Paul Demirdjian. "Jagged Peak's eCommerce solution will allow Zippo to deliver a customer portal with a highly branded user experience. Zippo and its customers will benefit greatly from the wide range of eCommerce, CRM and marketing tools that will be integrated into Zippo's online customer portal and back-end systems."

Press Release Contact Information:

Vincent Fabrizzi
Jagged Peak
Chief Marketing Officer
3000 Bayport Dr., Suite 250
Tampa, FL
United States 33607
Voice: 813-637-6900
Fax: 813-637-6931
Website: Visit Our Website